Pinch•Toys | Natural Toys For Stylish Kids

4th February 2015

Pinch Toys Minimal Monochrome Kids Toys Dominos

When we moved into our current home and our daughter joined our family, we made a conscious decision to curb the mountain of plastic toys that were taking over our living space. Of course, this isn’t entirely realistic, given that children love nosy, brightly coloured gimmicky things and friends and family will inevitably gift them from time to time. Rather, we wanted to be a little more in control of the amount of plastic. They never last, do they? Thanks to the independent movement right now, there are some amazing designers producing handcrafted toys for design conscious parents that are most importantly fun and tactile for kids. Pinch•Toys are my most recent discovery-aren’t they sweet?!

Pinch Toys Minimal Monochrome Kids Toys colour palette

Inspired by Nordic, minimal style, Pinch•Toys is run by two friends from Croatia who hand produce natural toys that are fun and aesthetically pleasing too. Like me, Maja was tired of plastic and was disappointed at the lack of well designed toys for kids, so during her maternity leave she began making a few pieces with her daughter (six) for the new baby. As she shared her creations on Instagram, she began to attract some attention and before long everyone wanted a Pinch•Toy accessory for their nursery (I’ve got my eye on the Dominos and Triangles!)

“Inspired by kids and minimal, nordic design that I like so much, we decided to make a multipurpose toy. Something would improve cognitive skills but at the same time would fit perfectly into any space.”

Pinch Toys Oscar and Wanda soft toy fish Minimal Monochrome Kids Toys

The next logical step was to use child friendly materials such as wood, eco paint, cotton and felt in simple, bold pattern with a dash of pastel (Maja’s favourite colour combination). Friend and sewing fanatic Sanja came onboard and as they shared a similar style they decided to create the Oscar and Wanda pillow fish. I love that Pinch has grown from friendship, love and the desire to create beautiful things. And gosh, they are beautiful.

Pinch Toys Minimal Monochrome Kids Toys new mobile girls

Pinch Toys Minimal Monochrome Kids Toys triangles

Pinch Toys Minimal Monochrome Kids Toys mobile_pink

I will definitely keep these in mind when I start pulling ideas together for Tabitha’s room later in the year! She’s old enough for her own space now and, as the spare room is hardly used it makes sense that it becomes hers. So excited to get started!