Japanordic Elegance From H&M Home A/W 19

6th July 2019
A minimal Japanordic style living space with beige, grey and cinnamon tones.

A warm, cocooning Japanordic influence for winter.

It’s a quick despatch from me today, as I write from a swelteringly sunny Chatham.

I’m really quite fond of H&M Home. Whilst I’m not in the habit of updating our home too often, it’s brilliant for sourcing details and finishing touches, especially when you don’t want to resort to the ever-popular Swedish flatpack store.

Since launching a line of lighting and furniture last year, they’ve been going from strength to strength. The styling, courtesy of Tina Hellberg and Therese Sennerholt is literally too good not to share. I mean look at it.

So, we may be bang in the midst of summer but here I am, sharing the latest additions to the H&M Home Autumn/Winter collection for 2019.

Dark wood and rattan cabinet and bench inside a Japanordic style hallway.

Timeless rattan serving up sustainable style.

Following my recent post from Copenhagen in which Japanese culture and design were a common thread, this collection beautifully combines both Nordic and Japanese aesthetics. In this case, ‘Japanordic’ is an appropriate description of this style. And trust me, you’ll be seeing more of it in the coming years. Nordic Minimalism is not dead, it’s just becoming softer and warmer with a crafted, Japanese influence.

A Japanese inspired paper and wood lantern in a light beige living room, from H&M home.

Japanese influence. Sculptural paper lamps are elegant and understated.

Soothing, sandy hues are a nod to the transitional phase as Summer turns to Autumn. Rich tones of cinnamon and burnt orange are woven through the textiles. Natural materials are left to shine in their rawest form. The collection features Ash wood benches, rattan storage, paper lighting and mango wood tables. And of course, I absolutely love the tone-on-tone styling which suggests a return to a cosy and cocooning home.

A pale ash wood bench sits underneath an organically shaped mirror for H&M Home.

A timeless rattan and dark wood planter filled with Agapanthus in a soft beige Japanordic hallway.

So we should really talk about the rattan planter and cabinet because, in my opinion, these are the heroes of the whole collection. An extension of the Safari range, they make for versatile pieces that would suit most interiors. Dark wood frames suggest a move away from the paler Scandinavian style and sustainable, woven rattan gives them an artisanal feel. And I love that you can store things other than plants inside them.

Dark wood and rattan storage cabinet and planter styled in a light beige hallway.

Striking contemporary brass floor lamp and cherry marble coffee table in a minimalist living room.

Warm brass, marble and glass show off the beauty in simple materials.

As is typical with Japanordic style, the focus is on the quality and form of the key pieces, with an uncluttered, considered interior to set it off.

Cherry marble and polished brass bring a sense of luxury, toned down with uncomplicated, clean lines. Organic shapes are echoed in mirrors and opaque glass lamps, inspired by the Lily of The Valley. There are so many individual pieces you could take away and make work in your own home, too.

A lily of the valley inspired brass floor lamp with two opaque glass globes.

Soothing, natural home accessories styled in a with a soft green living room with a low level rattan pendant lamp.

A cosy, nature-inspired aesthetic to carry into Winter.

Well, I’m excited. Keep your eyes peeled for these new releases in the coming weeks.

Photography by Ragnar Ómarsson for H&M Home.

[…] forecasters have coined the slightly cringy phrase ‘Japanordic’ or ‘Japandi’ to describe the fusion between Japanese and Scandinavian design, but essentially, these two cultures find common ground through simple, considered design and […]