Swoon Editions Moodboard Competition

28th October 2015


Now here’s a company that really does live up to its name. Swoon Editions. I first had my head turned by this furniture brand when one of their postcards fell out of a magazine I was flicking through. There, looking seductively up at me from the kitchen floor was this beautiful chair. Her name was ‘Karla’, also incidentally my step-sister’s name. Surely it was a sign? I stuck it up on the fridge door and over the coming months would find the odd second or two to gaze longingly at her. Goals.

With a beautiful collection of considered designs, there’s a lot of different styles to suit most tastes – and you know I’m pernickety. Not surprisingly, I’ve been drawn to the mid-century modern inspired pieces and the clean lines of some of the more industrial designs, a confident mix of handcrafted mango wood and metal. But, beyond those tricky style related decisions, it can be difficult when you’re sourcing furniture for your home to know exactly where what you’re buying is made and who produced it. It’s not possible to do it with everything but we try hard to make that one of our top priorities, which is what I love about Swoon. As well as the UK, their furniture is manufactured out in Indian, Vietnam and China so the team make it their top priority to monitor workshop conditions and support their craftsmen regularly. Design with a conscience.


If I’ve piqued your interest and you’d love a piece of Swoon for your own home, then keep reading, coz today kicks off with a creative competition to get your teeth into which will require your imagination…

How To Enter

Together with Swoon Editions, I’m challenging you to build a look for a room of your choice on Pinterest using one or two of your favourite pieces from the collection. Your board can be in any style or room that you like and you can go to town playing with colour-ways, fabrics, soft furnishings as well as the smaller details – here’s mine as an example (I’m never far away from an urban jungle, am I?!)

Your board must contain a minimum of 20 images and needs to include the word ‘Swoon’ in the title, otherwise what you do is entirely up to you! When your board is complete, tweet your board to me @curatedisplay and @swooneditions with #curateandswoon.

The winner with the most inspiring board will choose a coveted piece from my round-up of the collection below. Take your pick…


|1| Charcoal Jefferson armchair |2| Emmett ladder bookshelf |3| Niklas dining table |4| Ginsberg mango wood desk |5| Oatmeal Carnaby chair
The Nitty Gritty: • This competition is only open to residents of the UK • Competition closes at Midnight on 11.11.15 •  The winner will be chosen on 16.11.15 and notified by email • If the chosen winner does not claim their prize within 24 hours then another will be chosen • The winner must choose from a selection provided by Curate & Display • The prize carries no cash value, is non-transferable and may not be substituted • The prize will be sent directly from Swoon Editions and is subject to delivery times • Swoon Editions cannot be held responsible for any damages or delays as a result of accepting the prize • This post is in no way sponsored, endorsed or in association with Pinterest •

*This post is in collaboration with Swoon Editions.

Photography & Styling © Tiffany Grant-Riley

Argh, their stuff looks great and the competition idea is fab too! It’s such a shame that I simply don’t have the time to put this together right now… Good luck to all participants! xo

Wish you did Carole, would be just in time for the new house 😉

Very pretty. Love that chunky carpet.

Thanks Maxine, it’s in my workspace-I wish I’d bought another…

I only hear good things about Swoon. I love what you have shown, I hope I find time to make my own mood board and enter. I have my eye on that desk 😉

Yes, they’re really lovely…and that desk…sigh (or should I say swoon?)

Always right on point Tiff – lovely post xx

Thank you Kate! x

Please do Karen, it’s right up your street!

Some really lovely pieces here. I haven’t really taken the time to check out Swoon Editions yet but I definitely will now!

They have such a great collection of styles-particularly the mid-century. Enjoy browsing! x

Done, just in the nick of time 😉 Such fun, although dangerous as I now want every single thing I pinned for my living room!

My favourite is 1. Looks so cosy. A nice place to sit after a long day at work.